PurePower. Inside-out.

PurePower is that state of being in which we develop and tap greater and greater reserves of energy and resilience to perform and enjoy life at its best. But in order to be at our best, we need to feel our best. How? By discovering and developing renewable, sustainable sources of energy and resilience.

We create unique, proprietary combinations of the world’s most powerful plants to help you tap this renewable energy and resilience. Our products honor the power of natural ingredients to support the body’s innate capacity to heal, strengthen and thrive, from the inside out. But it’s about much more than products and ingredients, it is about an ongoing process to elevate your life through a combination of principles and practices that we call Inside-Out Performance™.

Inside-Out Performance™ is a pathway to harness your body’s innate capacity to thrive. It is a framework grounded in principles and practices that support optimal well-being, in body, mind and spirit. Supplements play a part in well-being but they can’t do it alone. Instead, we believe these three core pathways support optimal performance and enjoyment in life: Mindset, Movement and Nourishment.

pure power botanicals performance hemp products mindset


Developing centered alignment between a deeply felt, compelling vision and purpose, one that includes tapping our unique gifts, and the ways in which we appreciate, contribute and enjoy those gifts in daily life.

pure power botanicals performance hemp products movement


Regularly exercising the body in ways that promote ever increasing vitality, power and resilience, all of which enables us to invest ourselves fully in living and enjoying that compelling vision and purpose.

pure power botanicals performance hemp products nourishment


A series of nutritional and lifestyle practices that rejuvenate, replenish and restore our minds, bodies and spirits, which we believe is necessary given the intense, chronic stress and pressures of modern life.

Achieving optimal well-being and performance is a process, a lifelong journey and not a destination. It is living and enjoying your full potential at any given moment. And to do so effectively it is critical to recognize that the mind, body and spirit are all connected. Just as they helped our founders in their own journeys, we support you, our customer, with natural products, practices and strategies to facilitate your journey to higher and higher states of performance and enjoyment in life. We’re in it together.

The PurePower difference

The Inside-Out Complex™

The Inside-Out Complex™ is our proprietary nutrient-rich formulation that holistically fuels and supports optimal health, well-being, and peak performance. It is the foundation of all of PurePower’s products. We combine naturally grown full-spectrum hemp extract with a mix of complimentary minerals, herbs, and botanicals, to jumpstart and strengthen the body’s own reserves of strength and resilience. The result? A body that becomes a high-performing engine of sustainable power, endurance, and grace.

The Inside-Out foundation: our full-spectrum Performance Hemp™

The hemp plant contains a vast array of unique nutrients that influence receptors in the body’s endocannabinoid system (or ECS for short), which is described in more detail here. At least 113 powerful, natural phytonutrients have been identified in the plant. However, not all hemp or hemp extracts are created equal.

Unlike others that grow hemp using sketchy chemicals or artificially isolate certain cannabinoids like CBD, we use only hemp grown in the U.S. free of those chemicals and then employ a groundbreaking, proprietary vapor extraction process that gently captures the hemp plant’s ‘full spectrum’ of nutrient-rich phytocompounds, flavonoids, and terpenes without the use of any harsh solvents or chemicals. These compounds work together to support the body and its endocannabinoid system, unlike any other individual adaptogen. Hence, we believe our Performance Hemp™ acts as the adaptogen of all adaptogens.

Tapping into a full spectrum of goodness

The first step in capturing full-spectrum hemp oil is growing the highest quality hemp possible. But the next step, the extraction, is essential — and easy to get wrong because for the oil to preserve hemp’s potent bioactive compounds, the extraction process must capture them without disturbing their molecular structure.

At PurePower we use a groundbreaking, gentle vapor extraction process that results in a clean, ultra-pure, activated hemp oil that is rich in terpenes, flavonoids, and phytonutrients. Since this extraction retains so many of the essential bioactive compounds true to the plant, we call ours Performance Hemp™. Nonetheless, to be in compliance with government regulations, we cannot make any health claims regarding our products containing phytonutrient hemp oil. We encourage you to complete your own research online about the many uses of the phytonutrients naturally occurring in hemp and the other natural ingredients in our products.

Supercharge the impact: taking Daily Boost with our Inside-Out formulations

Taking our flagship Daily Boost extract with our proprietary Inside-Out formulations accomplishes what has been known for eons in natural healing: when taken together hemp and other botanicals act synergistically, magnifying the positive impacts with enhanced potency and effectiveness. While our Inside-Out formulations deliver significant impact on their own, taking Daily Boost at the same time as our Inside-Out formulations (and whenever you feel rundown and in need of a boost) supercharges the impacts of both. Why? Because your endocannabinoid system (ECS) is dynamic and it will fluctuate based on your health overall. At times, your ECS will be depleted and out of balance (and you’ll feel it), during which taking more of the nutrient-rich compounds in Daily Boost will enhance the Inside-Out formulations and get you back to balance and sustained high performance more quickly.

Importantly, the numerous health and performance benefits of many of the herbs and botanicals in the Inside-Out Complex™ have been well documented over decades. These include:

  • B12 and methylated folic acid
  • Vitamin C
  • Ashwagandha
  • Green tea
  • Turmeric
  • Ginger root
  • Magnesium

Bioavailability: The Key

The power of hemp and other plant extracts work best only if they are fully absorbed and made available in the body. Our Inside-Out Complex™ is formulated to support bioavailability in ways that maximize nutrient absorption and assimilation. In addition, our flagship Daily Boost Performance Hemp™ employs a proprietary, pharmaceutical grade liposomal delivery system for faster and more complete absorption. Liposomal delivery mimics the benefits of intravenous therapy but through convenient oral ingestion. Importantly this means that smaller quantities of our Daily Boost outperform larger quantities of other hemp extracts that are not fully absorbed.

Our GMP lab, testing, and verification

Our Performance Hemp™ and other herbal and botanical ingredients are sent to a 3rd party lab for complete analysis. Additionally, all of our products are created in a GMP lab, and the underlying ingredients and finished goods are tested at our lab to ensure purity, safety, and consistency – and we retain the tests to prove it.

Quality of Ingredients, Formulations and Manufacturing Expertise

PurePower’s unique herbal formulations are the result of an extensive collaboration with
long-time herbalist and natural formulations expert Kelly Goyen. Since 1989, Kelly and his team have been developing and manufacturing the highest quality nutraceutical products for doctors and consumers. His expertise and depth of knowledge have earned him a reputation as having a keen sense of quality when selecting and integrating herbs, plant extracts, vitamins and minerals. Kelly is often referred to as an herbal purist, both in his pursuit of the highest quality ingredients and emphasis on avoiding natural ingredients (like black pepper and red clover) that may overtax certain physiological functions in the body over time.

All of PurePower’s products are manufactured in a GMP lab owned and operated by Kelly and his team in Fort Collins, Colorado. Their production lab adheres to the same rigorous processing and testing standards used in the pharmaceutical and nutraceutical industries.

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