The Foundation: Performance CBD™
We use the only extraction process in the world that retains 99% of the full spectrum of cannabinoids, by using heated air and condensation to extract oil instead of harsh solvents.
Flash activation happens at the time of extraction, in a matter of seconds, which preserves the full profile of cannabinoids. Other methods degrade the nutrients because they use high heat over a longer period of time to achieve the same activation.
Increases absorption and bioavailability by up to 80% by protecting the cannabinoids through the digestive system so that they can be fully absorbed in the intestines. Most CBD products lose nutrients in the harsh environment of the stomach and never get absorbed by the body.
The hemp plant contains a vast array of unique nutrients that influence receptors in the body’s endocannabinoid system (or ECS for short), which is described in more detail here. At least 113 powerful, natural phytonutrients have been identified in the plant. However, not all hemp or hemp extracts are created equal.
Unlike others that grow hemp using sketchy chemicals or artificially isolate certain cannabinoids like CBD, we use only hemp grown in the U.S. free of those chemicals and then employ a groundbreaking, proprietary vapor extraction process that gently captures the hemp plant’s ‘full spectrum’ of nutrient-rich phytocompounds, flavonoids, and terpenes without the use of any harsh solvents or chemicals. These compounds work together to support the body and its endocannabinoid system, unlike any other individual adaptogen. Hence, we believe our Performance CBD™ acts as the adaptogen of all adaptogens.
PurePower Magic = Performance CBD™ + Inside-Out Complexes™
The Inside-Out Complexes™
Our Inside-Out Complexes are our proprietary nutrient-rich formulations that holistically fuel and support optimal health, well-being, and peak performance. They are the foundations PurePower’s condition-specific products. We combine our Colorado grown full-spectrum Performance CBD™ with a mix of complimentary minerals, herbs, and botanicals, to jumpstart and strengthen the body’s own reserves of strength and resilience. The result? A body that becomes a high-performing engine of sustainable power, endurance, and grace.
Tapping into a full spectrum of goodness
The first step in capturing full-spectrum hemp oil is growing the highest quality hemp possible. But the next step, the extraction, is essential — and easy to get wrong because for the oil to preserve hemp’s potent bioactive compounds, the extraction process must capture them without disturbing their molecular structure.
At PurePower we use a groundbreaking, gentle vapor extraction process that results in a clean, ultra-pure, activated hemp oil that is rich in terpenes, flavonoids, and phytonutrients. Since this extraction retains so many of the essential bioactive compounds true to the plant, we call ours Performance CBD™. Nonetheless, to be in compliance with government regulations, we cannot make any health claims regarding our products. We encourage you to complete your own research about the nutrients naturally occurring in hemp oil and the other natural ingredients in our products.
Supercharge the impact: taking Daily Boost with our Inside-Out Complex formulations
Taking our flagship Daily Boost extract with our proprietary Inside-Out Complex formulations (PowerUp, Reboot and PowerDown) accomplishes what has been known for eons in natural healing: when taken together hemp and other botanicals act synergistically, magnifying the positive impacts with enhanced potency and effectiveness. While our Inside-Out formulations deliver significant impact on their own, taking Daily Boost at the same time supercharges the impacts of the Inside-Out formulations. Why? Because your endocannabinoid system (ECS) is dynamic and it will fluctuate based on the state of your overall health and wellbeing. At times, your ECS will be depleted and out of balance (and you’ll feel it), during which taking more of the nutrient-rich compounds in Daily Boost will enhance the Inside-Out formulations and get you back to balance and high performance more quickly.
Importantly, the numerous health and performance benefits of many of the herbs and botanicals in the Inside-Out Complex™ have been scientifically researched and documented for decades. These include:
- B12 and methylated folic acid
- Vitamin C
- Green tea
- Ginger root
Bioavailability: The Key
The power of hemp and other plant extracts work best only if they are fully absorbed and made available in the body. Our Inside-Out Complex™ is formulated to support bioavailability in ways that maximize nutrient absorption and assimilation. In addition, our flagship Daily Boost Performance Hemp™ employs a proprietary, pharmaceutical grade liposomal delivery system for faster and more complete absorption. Liposomal delivery mimics the benefits of intravenous therapy but through convenient oral ingestion. Importantly this means that smaller quantities of our Daily Boost outperform larger quantities of other hemp extracts that are not fully absorbed.
Commitment to Quality
PurePower is obsessed with quality and transparency, which is why our products are sourced from the highest quality suppliers, carefully crafted in a manufactured and packaged in a Good Manufacturing Practice (GMP) facility, and then batch-tested by independent third-party labs. You can read more about PurePower’s commitment to quality from sourcing to production creation here.
To start with, our hemp is grown in the U.S. by master growers using organic and regenerative practices. After harvest and creation of the products, we send them to an independent, third party lab for a full panel of tests to verify purity and potency. You can find a complete list of our test results here.
This testing confirms the absence of harmful levels of pesticides, herbicides, heavy metals, and residual solvents. And our hemp is tested both before and after being combined into our final products.
What fans are saying about PurePower
PurePower is that state of being in which we develop and tap greater and greater reserves of energy and resilience to perform and enjoy life at its best. But in order to be at our best, we need to feel our best. How? By discovering and developing renewable, sustainable sources of energy and resilience.
We create unique, proprietary combinations of the world’s most powerful plants to help you tap this renewable energy and resilience. Our products honor the power of natural ingredients to support the body’s innate capacity to heal, strengthen and thrive, from the inside out. But it’s about much more than products and ingredients, it is about an ongoing process to elevate your life through a combination of principles and practices that we call Inside-Out Performance™.
Inside-Out Performance™ is a pathway to harness your body’s innate capacity to thrive. It is a framework grounded in principles and practices that support optimal well-being, in body, mind and spirit. Supplements play a part in well-being but they can’t do it alone. Instead, we believe these three core pathways support optimal performance and enjoyment in life: Mindset, Movement and Nourishment.
Developing centered alignment between a deeply felt, compelling vision and purpose, one that includes tapping our unique gifts, and the ways in which we appreciate, contribute and enjoy those gifts in daily life.
Regularly exercising the body in ways that promote ever increasing vitality, power and resilience, all of which enables us to invest ourselves fully in living and enjoying that compelling vision and purpose.
A series of nutritional and lifestyle practices that rejuvenate, replenish and restore our minds, bodies and spirits, which we believe is necessary given the intense, chronic stress and pressures of modern life.
Achieving optimal well-being and performance is a process, a lifelong journey and not a destination. It is living and enjoying your full potential at any given moment. And to do so effectively it is critical to recognize that the mind, body and spirit are all connected. Just as they helped our founders in their own journeys, we support you, our customer, with natural products, practices and strategies to facilitate your journey to higher and higher states of performance and enjoyment in life. We’re in it together.