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Why You Should Start Your Day with MCT Oil

MCT oil is fast becoming a popular supplement, especially among athletes, and it is often added to breakfast foods such as smoothies. It is also a key ingredient in bulletproof-style coffee. In [...]

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Turmeric: Uses and Benefits

What is Turmeric? Turmeric is a spice and dietary supplement known for its vibrant yellow color. Available either fresh or in a powdered form, it comes from the root of the turmeric plant, [...]

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5 Best Super Herbs for Athletes

Being an athlete is not just about the race itself, but a whole lifestyle of training and recovery. It’s vital, therefore, that as an athlete you stay on top of your game in every area of life, [...]

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Reboot Origin Story

Reboot, like all the core PurePower products, was born from the personal experiences of founders Sean McCabe and Don McLaughlin. As part of his recovery process from stress-induced burnout in his [...]

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Power Down Origin Story

PurePower was created by two cousins, Don McLaughlin and Sean McCabe, based on their personal experiences. In the early 2010s, both cousins faced significant health challenges as a result of [...]