Antioxidants: A Go-To Guide
From foods and supplements to skincare, makeup and shampoo, it seems that antioxidants are everywhere nowadays. But what are they, and what do they do? And how do they benefit the body? Here, [...]
Why You Should Start Your Day with MCT Oil
MCT oil is fast becoming a popular supplement, especially among athletes, and it is often added to breakfast foods such as smoothies. It is also a key ingredient in bulletproof-style coffee. In [...]
Turmeric: Uses and Benefits
What is Turmeric? Turmeric is a spice and dietary supplement known for its vibrant yellow color. Available either fresh or in a powdered form, it comes from the root of the turmeric plant, [...]
5 Best Super Herbs for Athletes
Being an athlete is not just about the race itself, but a whole lifestyle of training and recovery. It’s vital, therefore, that as an athlete you stay on top of your game in every area of life, [...]
Reboot Origin Story
Reboot, like all the core PurePower products, was born from the personal experiences of founders Sean McCabe and Don McLaughlin. As part of his recovery process from stress-induced burnout in his [...]
Power Down Origin Story
PurePower was created by two cousins, Don McLaughlin and Sean McCabe, based on their personal experiences. In the early 2010s, both cousins faced significant health challenges as a result of [...]
