PowerUp Origin Story

PowerUp, like all the PurePower products, was born directly from the personal experience of founders Don McLaughlin and Sean McCabe. Back in the early 2010s, both were suffering from burnout and fatigue in different ways: Don from overwork and excess stress working as a lawyer in the Fortune 500 and Sean as the result of a traumatic brain injury. Both of them knew that they needed to make changes to their lifestyle and approach to wellness. 

Don began experimenting with combining hemp-derived CBD products with adaptogens and botanicals such as ashwagandha, and he noticed that when taken in tandem like this, they noticeably improved his stress levels, overall energy, focus, and endurance. However, it wasn’t until a chance conversation with a family member trained in traditional Chinese medicine that he would learn the reason why. 

As it turned out, Don had been taking his supplements in a way that had been known in Chinese medicine for many years, where hemp is seen as a “master adaptogen” that can adapt to whatever needs the body has for it. What’s more, they believe that when hemp is used in combination with other medicinal herbs, its nutrients can open up channels inside the body that allow the other botanicals to have a deeper impact.

This conversation helped everything click into place for Don; not only did he share his findings with his cousin Sean, but he also began to research the growing CBD market, realizing that despite this amazing potential, there were no other products out there that that combined hemp-CBD with other botanicals and adaptogens into a single supplement. Don and Sean began talking to their friends and family, asking them which problems they would most like a supplement to combat. The answers that came back, again and again, were stress, energy, sleep, and recovery, and it was from here that the line of PurePower performance nutraceuticals was developed. 


Many of the caffeine-based energy supplements out there are fine for a quick energy boost to get through a sleepy afternoon or a big race. However, most of them are not designed to be taken long-term, nor to provide sustainable energy and endurance. 

Don and Sean wanted to create a supplement that would elevate and optimize energy, focus, and endurance on a long-term basis. They worked with an expert herbalist, trying out lots of different herbs and botanicals with the help of honest feedback from friends and family. 

Finally, they settled on the perfect blend that helps boost energy, focus and resilience without the typical crash associated with caffeine-based products. We call this proprietary blend our Inside-Out Energy Complex, from which, enhanced by our high-quality hemp-derived, vapor-extracted Pristine Hemp-CBD, PowerUp was born. 


All the ingredients in our proprietary blend are natural, responsibly sourced, and specially chosen to give maximum impact long-term by allowing the body’s internal systems to reset and reach their true potential.

Green Tea Leaf Extract

Although green tea does have small amounts of caffeine, what helped make it first on the PowerUp ingredients list is actually EGCG (Epigallocatechin Gallate), a powerful antioxidant that helps to protect against cell damage and is thought to reduce inflammation.

Ginger Root Extract

Ginger has long been known as a digestion aid, and in the InsideOut Energy Complex, it helps to support nutrient absorption and bioavailability, ensuring that all the other ingredients work to their maximum potential. 

Organic Cordyceps

Cordyceps are a type of mushroom that are used extensively in traditional Chinese medicine, and with good reason – they are thought to support the immune system and promote higher energy levels, allowing for longer training sessions and more endurance.

Organic Lion’s Mane Extract

Lion’s Mane is another type of mushroom, and it is prized by herbalists for its antioxidant and immune-boosting properties. These are especially important for athletes or anyone looking to train harder, as heavy exercise can impact the immune system. It is also thought to help reduce inflammation. 

Rhodiola Extract and Eleuthero 

Both Rhodiola and eleuthero help to boost energy, focus, and mental clarity to stimulate endurance, which is vital for maintaining peak performance. Eleuthero, in particular, is thought to improve the body’s ability to use oxygen during workouts.


Ashwagandha is an adaptogen taken from a flowering herb, and it has been used for centuries in Indian Ayurvedic medicine as a nerve tonic and to fight fatigue.  

Pristine Hemp™

As we said before, hemp is known in traditional Chinese medicine as a “master adaptogen” thanks to its interactions with the endocannabinoid system, which allows it to optimize processes throughout the body. Hemp is incredibly high in nutrient-dense phytocompounds, including CBD, which helps to restore balance and wellness in the body. All our products are 100% full-spectrum, meaning that it retains the full range of nutrients in hemp oil to deliver maximum benefits.

The PurePower System 

While we love PowerUp alone, we love it even more in combination with our other products. That’s because of what we call the PurePower System, which includes our 4 core supplements: Daily Boost, PowerUp, Reboot, and PowerDown. The PurePower system is a synergistic approach that targets the fundamentals of health to support optimal energy, resilience, accelerated recovery, and sustained peak performance.