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The Endocannabinoid System: A game-changing discovery

The endocannabinoid system (ECS) is how CBD affects our bodies and minds. But, it’s both complicated and straightforward at the same time. And, it’s also important information to know when it comes to your health.

So, to best know how to take PurePower full spectrum CBD supplements, it’s important to know why.

The recent discovery of an ancient biological system is now recognized as a game changer in health, wellness and sustained high performance.

Discovered in the 1990s, the Endocannabinoid System (ECS) is a vast network of cellular receptors that date back an estimated 600 million years. Remarkably the ECS exists in all animals except insects, and it developed before the central nervous system.

Scientists now know that the ECS promotes balance and optimal wellness at the cellular level, supporting among other things, the brain, central nervous system, immunity and gut health.

How the endocannabinoid system works

The ECS consists of a vast network of neurotransmitters and receptors, called CB1 and CB2, that are highly concentrated in specific areas of the mind and body such as the brain, central nervous system, and immune system. Scientists now understand that the ECS is critical for the coordination and maintenance of optimal health and well being – commonly referred to as homeostasis.

The ECS plays a vital role in optimizing
human health and vitality

When functioning properly, the ECS receptors work to support the body’s innate capacity to achieve and sustain optimal health by communicating critical information to cells, organs and glands.

ECS deficiency and imbalance

The ECS receptors work to support the body’s natural balance. But a number of things interfere with and erode receptors in the ECS, including poor nutrition, environmental toxins, lack of exercise and chronic stress.

Science now shows that the nutrients found in hemp and other plants directly influence these receptors, serving as a natural defense and boost for the ECS in ways that support optimal health and performance.

The proven power of plant-based nutrients

Phytocompounds are naturally occurring nutrients found in a variety of plants, including hemp, that influence receptors in the ECS. Hemp is a powerhouse for influencing these receptors: at least 113 natural phytocompounds have been identified in the hemp plant alone. Some of the most recognized phytocompounds in hemp include Cannabidiol (CBD), Cannabichromene (CBC), Cannabigerol (CBG) and Cannabinol (CBN).

Phytocompounds found in a wide range of other plants also feed receptors in the ECS, and there are thousands of studies demonstrating the benefits of these plants. The overall benefits derived from hemp and other plants such as ginger root, green tea, turmeric, and ashwagandha are widely recognized.

Nonetheless, to be in compliance with government regulations, we cannot make any health claims regarding our products containing hemp oil and other botanicals. We encourage you to complete your own research online about the many uses of the compounds naturally occurring in hemp, the other natural ingredients in our products, and the Endocannabinoid System.


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