PurePower FAQ

All of PurePower’s products are derived exclusively from industrial hemp. Hemp and marijuana are different cultivars of the same plant – the cannabis sativa L. The major difference between hemp and marijuana is that marijuana has been bred to contain high levels of psychoactive compounds. In contrast, hemp does not contain those levels of compounds and will not get you ‘high’ like marijuana. Industrial hemp is already widely used for clothing, biofuels, bioplastics, cosmetics, food and nutritional supplements. And it is increasingly being researched and recognized for its effectiveness as a cover crop to regenerate soil as well as for its health and wellness applications.
PurePower’s hemp is grown in our home state of Colorado, nourished by crisp, clear Rocky Mountain water and lots of sunshine. Our hemp is grown and cultivated by master growers in small batches the way Mother Nature intended.

The ECS consists of a vast network of neurotransmitters and receptors, called CB1 and CB2, that are highly concentrated in specific areas of the mind and body such as the brain, central nervous system and immune system. Scientists now understand that the ECS is a primary mechanism for the coordination and maintenance of optimal health and well-being – commonly referred to as homeostasis.

See our Learn page here for a more detailed discussion of the ECS and the role cannabinoids play in it.

Cannabinoids are a class of chemical compounds that acts on the vast array of receptors that make up the ECS. There are over 113 known cannabinoids that comprise the hemp plant. These plant-based, naturally occurring compounds – such as CBD, CBC, CBG, and CBN – are otherwise known as phytocannabinoids because they are plant-derived. Endocannabinoids are cannabinoids produced by the human body to interact with cannabinoid receptor sites. Both phytocannabinoids and endocannabinoids regulate our endocannabinoid system (ECS), which is the body’s primary regulatory system.

Full spectrum hemp refers to the oil that is derived and extracted without alteration from the hemp plant to capture the full suite of compounds and nutrients contained in the plant, including phytocannabinoids, terpenes, flavonoids, chlorophyll, and essential fatty acids such as Omega 3, 6 and 9.

Isolate is just that – cannabinoids (typically CBD) which have been artificially separated from the other phytonutrients and cannabinoids in the hemp plant. Isolate products do not contain the other constituent phytocannabinoids that exist in the plant. Herbalists and recent studies now show that isolate is less effective than full spectrum oil extract because consuming all of the phytocannabinoids together appears to create a synergistic effect on the human body and internal systems.

Since both hemp and marijuana are from the same genus and species cannabis sativa L., the cannabinoids found in both plants are generally the same. However, hemp yields a greater proportion of cannabinoids than marijuana and hemp does not deliver the ‘high’ that marijuana does.

There has been no clear, widely-accepted organic hemp certification available in the U.S. That is changing, as our hemp supplier recently achieved USDA Organic certification. We expect to incorporate this organic oil in future production. In the meantime, our hemp supply is grown by master growers on Colorado farms that are fully certified and licensed industrial hemp operations which use sustainable farming practices, including growing without pesticides or herbicides.

Unlike other hemp extracts, which apply harsher methods such as CO2, ethanol or butane to the hemp plant to extract the oil, we use a proprietary vapor extraction process to make our full spectrum Performance CBD™. Vapor extraction uses a combination of rapid high heat and condensation to retain 98%-99% of the original compounds in the hemp plant without any harsh chemical residue.

In the United States, the 2018 Farm Bill (signed into law in December 2018) redefines hemp as an agricultural commodity, and explicitly removes hemp and hemp extracts from the purview of the Controlled Substances Act and the jurisdiction of the Drug Enforcement Administration. The 2014 Farm Bill had legalized industrial hemp and established that it not contain more than 0.3 percent delta-9 tetrahydrocannabinol (THC) on a dry weight basis. We test every shipment of our hemp to ensure that it meets this THC criteria.