What Is Lion’s Mane? And How Does It Boost Mental and Physical Endurance?

An introduction to the “Memory Mushroom” and what it can do for athletes

What Is the “Supershroom” Cordyceps? And Why Are More and More Athletes Using It?

Learn about the history of this “Supershroom” and why athletes are using it.

Meet PurePower Pro Athlete Avery Collins How he became one of the world’s best

Meet ultra trail runner Avery Collins and learn how he's become one of the world's best.

Meet the Founders: Don McLaughlin From Burned Out to Soaring Back Stronger

PurePower founder Don McLaughlin's mid-life journey from burned out entrepreneur to 100M endurance trail runner.

Pure Power Indeed!

This product fuels my bike rides – feel stronger and recover faster.

Meet the Founders: Sean McCabe Recovering, Refocusing and Powering Ahead

PurePower founder Sean McCabe's journey from traumatic brain injury back to health and high performance through hemp, other botanicals and performance practices.